5 Tips To Get Your Blog Read

You put a lot of time into writing your blog posts – heck, you spend a lot of time just figuring out what to write about – so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours.

#1. Ignite the Spark.

It can take time to come up with a relevant topic (and “relevance” is key) so do your homework. Research what your audience wants to read about then make it interesting.

It can help to subscribe to similar blogs and create a “sample” file where you search for topic inspirations. That doesn’t mean copying what they write (not cool)… but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.

#2. Do Not Sell!

Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell – that is the purpose of an advertorial.

There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.

#3. Write Well.

Yes, proof reading and editing are important. Read your article out loud – backwards, even – to ensure there are no mistakes, or least minimal typos.

• Bold your subheadings.

• Use bulleted points.

• Write short paragraphs.

• Keep sentences short.

• Include keywords so your blog will be found online.

And be creative! Paint a picture for your reader by using specific words to describe settings and characters. Instead of saying, “the building was very tall,” tell the reader exactly how tall: “The building was ten stories high.”

Eliminate weedy words, which waste space, such as just, very, really, some, certainly, etc.

#4. Give Your Article a Great Title!

Just imagine you’ve picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you’ll read first – it has impact.

Make sure the title of your blog post jumps off the page – or off the screen – so it gets read first!

#5. You Don’t Have To Be a Writer.

This may sound odd, but if you can talk you can write. Remember, you’re sharing a story. But you may not have time in your schedule to write – so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you’ve written it, it will say you’ve written in, and you will be gain expert status to help your business.

The key with writing articles is be known for your expertise… to be remembered when your prospect is finally ready to buy your product or service… and to help drive traffic to your Web site – so keep your blog active.

Business Travel Tips!

When you travel the world around you, it changes the world within you. That was one of my quotes a few years ago from my travel blog when I was blogging the World Tour. It holds true to this day, in my opinion.

I have traveled a lot these past 3 months, in particular, and am often asked how I do it. How do I maintain my energy, my focus, my connections, my health. So here are my best travel tips – try them, you’ll like them.

TIP #1 – MAINTAIN REGULAR SLEEP HABITS. This is normal for me, anyway, whether I am travelling or not. But when I am on the road, it is critical for me to get my sleep. I adjust to the time zone I am in and go with it. I ensure the room is dark, cool, quiet and normally, when at conferences, for example, I always room alone. I know that many people find great joy sharing a room when attending events. That doesn’t work for me because I get enough stimulation during the business days and meetings – I don’t need the additional stimulation of someone in my room wanting to de-brief for the next few hours. It’s my down time so that I can get mentally ready for a restful sleep. That also means limited electronics or TV.

TIP #2 – GET REGULAR EXERCISE. These days, that can mean just counting your steps in the airports – they are so HUGE! It takes a lot of time and a lot of steps to get around. I hired a personal trainer this year and, when I am at home, it makes a huge difference. When I am on the road, I stay accountable, get my exercise and post photos for my trainer so I show evidence of my commitment. At a minimum, I do some Yoga moves which helps with stretching after long plane rides. I bring my exercise DVD with me, too – me and Jillian Roberts – look out world!

TIP #3 – I MAKE GOOD FOOD CHOICES. There’s not really any reason to look at a menu when I travel. I know what I regularly eat for breakfast, lunch and supper – now, remember my 80/20 rule. When I am somewhere special (like in Africa – I WILL have the chocolate croissants… just sayin’!) – I will try different foods. But for normal travel – I stick with my regular food choices – and rarely will I have a drink when I am on the road. It ruins my sleep. I know it. So why do it?

TIP #4: I KEEP MY GRATITUDE JOURNAL. Next to my exercise clothes, my Gratitude Journal is the one thing that goes in the suitcase. It IS when I travel, that I realize and recognize what a blessed life I live and I want to keep my attitude of gratitude.

TIP #5: KEEP A SENSE OF HUMOR. Travel these days can be frustrating, challenging and difficult. There are many things beyond my control. It is so important to keep a sense of humor – and I do that by people watching. I love it! Most people have their face glued to their electronic devices – I just sit, with my latte, and watch. It’s great for keeping stress levels low. (good quality chocolate and a Starbucks latte makes me a happy traveler! – find your happy place, too!)

I have travelled a lot and will continue to do so. My travels tips are not rocket science – they are pretty basic and yet they work. Try them – you’ll like them too.

10 Tips for Successful Blogging With a WordPress Website

BLOGGING WITH WORDPRESS FOR BUSINESS

Blogging, like any business, should be well planned and implemented with a strategy that is well thought out and constantly reviewed. With the powerful blogging software, WordPress, your blog will be more search engine friendly plus it will be easier to maintain going forward. Blogging with WordPress is a secret weapon for business that many, but not all, entrepreneurs take advantage of. Your piece of Internet real estate can be a valuable commodity for your business, but in order to be successful, you need to consider these 10 steps.

1. WRITE ABOUT SOMETHING THAT YOU ENJOY.

What is your blog about? Cooking? Camping? Archery? Trucks? Whatever your topic may be, always choose a topic which you enjoy your topic because, after all, maintaining a blog is a lot of work. Therefore, it’s best to have a topic that you feel passionate about. The passion and drive that you feel toward your subject will reflect in your writing and contribute a great deal to the success of your blog and the number of loyal readers that you have.

2. BE ORIGINAL.

The most important thing to keep in mind is originality. You will want your blog to stand apart from the thousands of other blogs in your niche. In order to differentiate yourself from the others, you must be consistent and original.

3. WRITE WITH PERSONALITY.

Don’t you enjoy reading articles that are written such that they personality of the author shows in the style of writing? These types of personal copy are a genuine way to build followers and keep loyal readers.

4. EMBELLISH WITH MEDIA.

Although you may not be a professional photographer, you can still create content which will add value to your blog. Most people own a smart phone, so take some time and watch several YouTube videos about photography with a smart phone – the tips and tricks. And if you absolutely do not want to take photographs, then you might consider purchasing photographs from a royalty-free website, such as 123rf.com. A well chosen photograph can add a great deal of charm to an article.

5. QUALITY IS CRUCIAL.

If you do not have the time to create quality content, then don’t take the time releasing articles that are below your best effort. Remember, the Internet is a crowded landscape, therefore, in order to make your blog to stand out and be remembered by readers, one must provide consistent, original and quality content. Informative and entertaining articles that teach helpful and useful skills are a good use of your investment dollars and a good use of time for your readers.

6. FORMAT FOR ORGANIZED READING.

Posts that are easily read are more often read. A reader can easily jump around to key points with the use of a well-formatted post. Left-aligned paragraphs are just easier to read. And headings are important, with large font are easier to follow.

7. RESEARCH AND STUDY YOUR PIERS.

Spend your extra time reading and following bigger blogs that are in the same niche as your own. Keep notes and pay attention to what they do that you like and what you are doing that you do not like. And be sure to study many other blogs, rather than just one or two. By learning from the industry leaders, you will help your blog to grow and become successful.

8. DEMONSTRATE CONFIDENCE.

As with any new enterprise, in the beginning you will need to portray your brand and your articles in a very positive light. Blogging is a true

9. DO GOOD.

Be confident. Be positive. Use your blogging powers for good, not evil.

10. STAY GROUNDED AND MAKE FRIENDS.

Be open and friendly. Don’t get too busy to respond to your readers’ questions and comments. Your readers will enjoy hearing from you and be impressed that you addressed them specifically. Interact with your readers on social media networks such as Facebook and Twitter. Blogging is a valuable medium. With the platform, you can build your business, increase visitors, and demonstrate responsible community participation. A well-written and well-read blog is a valuable business asset, and as such, one should plan the blog with intention and purpose.

Ultimately, if you do not enjoy what you are doing, you will not excel. So, choose a topic that is fun to write about. Bring passion to the niche you have chosen and watch your blog soar.