5 Reasons Why Blogging Is the Backbone of Today’s Business

We all, more or less agree to the old adage “Change is the only constant.” Yet, in this dynamic world of web, we have come to witness that each day. With changing technology and resources, content on the web has also become dynamic and variant. As a user, it is difficult to stay loyal to a particular website unless it is a popular one.

Given this, every company (big or small), entrepreneurs, solopreneurs and the like, all understand that having a website is just not enough. With more than a billion websites on the worldwide web, a website cannot bring visitors by itself. And unless you have visitors on your website, you might not be able to showcase the services that you offer. Often, prospective customers are gained when they embark upon services which they find are useful for them. Unless your website is frequently updated and active, visitors or perhaps prospective customers would not find their way to your website.

Evolution in showcasing the website and to bring it to the fore led to the creation of blogs within the website. Blogging is one of the effective options available to keep the website active. Customer behavior has been changing and research shows that majority of the buyers are visiting blogs/forums before buying a product or availing a service.

What is Blogging?

Blogging means publishing articles, which are relevant to the services you provide or the products you sell, on your website on a frequent basis. The articles, as mentioned, should focus on the business offerings, industry in which the business operates and updates related to the industry or company. A blog is a medium for sharing of knowledge/best practices, “How to” related to products/services and so on.

The number of blogs per month and the frequency with which they have to be published differ based on the business model (B2B or B2C) of the company. The business strategy of the company should also be considered while deciding the same.

Post publication of the article, it is important to promote the article with your peers, followers, business partners, like-minded groups etc. so that the readers get the value from your article. A blog is a two-way communication; it encourages interaction via comments and feedback.

There are many reasons why blogging is important for any business. However the five reasons listed below are the most important ones:

a) Improve visibility

Invite visitors to your website By writing relevant content for your target audience, you can attract visitors to your website. Marketing of the article in various social networking sites (Facebook, Twitter and LinkedIn), social book marking sites (Reditt, StumbleUpon and Digg) and forums in which your business is active is key to ensure visibility of the blog. Content is King and this applies to a blog as well. The quality of your content will impact visitors. An impactful blog with impeccable word power will ensure that the visitors sign up for your blog posts. Blogs creates an impression on the visitor and if your content is helpful, they will share it with others.

b) Cost-effective

Blogging is one of the cost-effective content marketing strategy. Every blog is your asset as it stays as long as your business is active. It is a one-time effort but the benefits are huge. If the article is on a general topic which are evergreen (eg: Benefits of Outsourcing), you will get more benefits as the meaning of these topics are not going to change. On the contrary, if the article is on a specific topic (Tax slab rate for the financial year 2016), the content is relevant to the year 2016 and not beyond that.

c) Branding and Thought Leadership

The quality of content and ideas expressed in your blogs will become the USP (Unique Selling Proposition) for building your brand and promoting you as a ‘Thought Leader’ in your respective field. With a good number of blogs in your website and with the help of social networking sites, you will eventually have a list of followers which is only going to increase over the years. These blogs are the ambassadors of your brand and the thoughts/ideas which you share and preach. All this will help you to attract more customers.

d) Engaging your customers

Your blog is the platform where you meet new visitors who are your potential customers and connect with existing customers also. Regular interaction through blogs helps in building a stronger relationship with the customer. Pain points of your customers/ Requirement of your customer which you have highlighted in your blog invokes the interest in your visitor to know more about it and this will lead to a discussion.

A blog gives you an opportunity to understand your customer requirements better and provide solutions which makes it a win-win situation. In an indirect way, it also helps in translating a visitor into a customer who is in need of a similar product or service. Today’s age is an age of engagement, you have to keep talking to every stakeholder around you in order to improve your services and identify new business opportunities from your existing customers.

e) Improves SEO

Search engines are always on the lookout of fresh content. There is no better way to keep feeding fresh content into the web than a blog. Frequent blogs will provide the required fodder to search engines which will identify your website as a credible one. Including keywords, article topics, businesses, product or service which you want to showcase and get identified by search engines in the blog, will serve the purpose of bringing new visitors to the website.

Blogging is an integral content marketing strategy for each and every business. It is one of the cost-effective marketing tool for your business.

Top 10 Internet Business Reasons to Start a Blog and Make Money

Blogging is one of the most powerful internet marketing favorite topics. There are a lot of topics about what is blogging, why you should start blogging, how a blog can make money for you and advice on how to promote your blog. Wikipedia mentions that a blog is a website with regular entries that may contain video, graphics, and may be either personal or corporate. So as many blogs are corporate then they can be a great platform to start an internet business. We will present our top 10 reasons to blog and start your own internet business.

1. A blog can be an interactive communication platform for marketing Many blogs do not rely on text but provide also videos, music, polls, quizzes, photos, contests. Plus reviews of products and comments make the blogging experience an interactive one. Being interactive people tend to spend more time online and by offering free stuff such as videos or reports you can test and apply many internet marketing techniques such as building a list to promote your current and future products.

2. Blogging is a hot trend and odds are it will keep being hot for a long time Trends in any market come and go. But hot trends are the ones that like in trading can be very profitable assuming you are on the right side. Technorati often considered the major blog search engine tracks millions of blogs and more weblogs are added with a non stoppable momentum daily. So ask yourself is it smart to not to be part in a major social and internet business trend?

3. Easy to launch it on the web There are many blog platforms but blogger and wordpress are the most known. Despite the numerous procedures from legal to financing a real business requires for its setup, a blog can be online within a day or even hours. And with so many free information on the internet to help you answer your questions you do not need any specific technical requirements to worry about how to make your first post or idea visible online.

4. Quick at its use Once you get some brainstorming ideas or new offers or just want to express your latest thoughts within a few moments you can publish anything on the internet, review it, delete it or expand it and start a conversation. And why limit yourself to a few posts when at a single day you can publish and blog as many times as you want different ideas that would take days or weeks to reach your potential customers via traditional not online ways of marketing?

5. Cheap and even free business With a very low budget of less than 100 US Dollars you can get a one year hosting and the choice of branding your own domain for branding reasons or for seo purposes. Competition works in your favour as most hosting providers provide discounts for more than one year registration and providing services. Some even offer free hosting but in exchange show ads and if you are not concerned about that then you can even have an online presence for free!

6. Going global Why limit your business within national borders when you can have customers from multiple continents and nations? You may not want or be afraid to go global marketing but if you do you will see that possibilities of being profitable and making money expand at a very high speed.

7. Become an expert or an authority, a guru maybe? Going global marketing at some point you maybe considered the best leader in your market despite the fact offering services or goods. Lets say you are a marketing expert then people will tend to trust you and that means only one thing, making money online easier. Same rules apply to your products if they get good reviews again guess where online.

8. Economic crisis or booming economy a home business that is flexible Why work 9 to 5, Monday to Friday for a whole life? You can make money blogging starting your ideal home business. Get rid of formal clothes or business body language and work as much and when you want from the comfort of your home. Plus save money in fuel, renting, parking and many more.

9. Individuality and customization One of the most powerful things about blogging is that with additional but optional cost you can customize your own settings and preferences about the appearance of your internet business and your own pulse. Many web designers offer premium templates for your blog or may even design a unique theme for your blog according to your needs and desires. Apart from seo and top rankings that will help you make money online you can show your own unique character and voice with a slogan, theme and business ideas that will set you apart from most other blogs.

10. Make money, the primary reason for blogging Last but not least make money blogging. You can make money blogging being an artist, a singer, a web developer, a stock analyst, a marketer, you name it. Plus once you get high traffic advertisers will knock at your blog and pay you for showing ads or promoting their products. Cross marketing maybe the most efficient mean of expanding your ways to make money blogging.

So here are ten top ways to make money blogging and start making your blog a real internet business. This list maybe reviewed or expanded but it is a start to motivate you and start blogging under an internet business concept.

8 Reasons Why Blogging Is Good For Your Business

Blogging is a very important tool for marketing any business today. Not only can blogging build a business, it can also become a business.

Blogging is essentially writing articles about a particular topic of interest based on the subject or niche of the website where the blog resides.

But it does so much more and there are so many reasons to keep blogging.

1. To Tell Your Brand’s Story

Blogging is a simple way to tell the story of your brand through case studies, historical information, and by sharing data. People love reading about how you got started and why.

2. To Establish Expertise

If you want people to realize that you’re an expert in your niche, blogging regularly about the topic is an excellent way to do so. If you can blog three to five times a week about a niche, you’re obviously an expert.

3. To Attract New Clients

Blogging about what you do, why you do it, and how you do it will go far in creating new opportunities for getting more clients. Even if you feel as if you’re giving away all the information free on your blog, people who need the work done will still hire you.

4. To Improve Your SEO

Search engine optimization involves many factors, but one is on-page keywords that help search engines find your blog in order to send people to it who use those words to find information.

5. To Find Your Business’s Voice

As you talk about new products, services, or other issues within your niche, you are also creating a voice for your company that will carry it forth to new customers. If you’re excited about a product, your audience will be too. If you’re serious about it, your audience will be too.

6. To Interact with Your Audience

Many people don’t think of a blog as social media, but it really is. When you open up comments to your blog, it gives you a chance to interact with your audience based on the topic you want to discuss. Use that opportunity to get feedback and even for new product ideas.

7. To Use Resources Wisely

Most businesses have limited marketing budgets, and blogging uses that budget very wisely due to the amount of return you can expect on your investment. Blogging is the long game, and the blogs you post today will still be working for you a year from now if you plan appropriately.

8. To Educate Your Audience

Blogs are an excellent way to educate your audience about problems and issues that affect them. Plus, it’s a simple way to get out news regarding solutions that you want to offer them.