5 Reasons Why Blogging Is the Backbone of Today’s Business

We all, more or less agree to the old adage “Change is the only constant.” Yet, in this dynamic world of web, we have come to witness that each day. With changing technology and resources, content on the web has also become dynamic and variant. As a user, it is difficult to stay loyal to a particular website unless it is a popular one.

Given this, every company (big or small), entrepreneurs, solopreneurs and the like, all understand that having a website is just not enough. With more than a billion websites on the worldwide web, a website cannot bring visitors by itself. And unless you have visitors on your website, you might not be able to showcase the services that you offer. Often, prospective customers are gained when they embark upon services which they find are useful for them. Unless your website is frequently updated and active, visitors or perhaps prospective customers would not find their way to your website.

Evolution in showcasing the website and to bring it to the fore led to the creation of blogs within the website. Blogging is one of the effective options available to keep the website active. Customer behavior has been changing and research shows that majority of the buyers are visiting blogs/forums before buying a product or availing a service.

What is Blogging?

Blogging means publishing articles, which are relevant to the services you provide or the products you sell, on your website on a frequent basis. The articles, as mentioned, should focus on the business offerings, industry in which the business operates and updates related to the industry or company. A blog is a medium for sharing of knowledge/best practices, “How to” related to products/services and so on.

The number of blogs per month and the frequency with which they have to be published differ based on the business model (B2B or B2C) of the company. The business strategy of the company should also be considered while deciding the same.

Post publication of the article, it is important to promote the article with your peers, followers, business partners, like-minded groups etc. so that the readers get the value from your article. A blog is a two-way communication; it encourages interaction via comments and feedback.

There are many reasons why blogging is important for any business. However the five reasons listed below are the most important ones:

a) Improve visibility

Invite visitors to your website By writing relevant content for your target audience, you can attract visitors to your website. Marketing of the article in various social networking sites (Facebook, Twitter and LinkedIn), social book marking sites (Reditt, StumbleUpon and Digg) and forums in which your business is active is key to ensure visibility of the blog. Content is King and this applies to a blog as well. The quality of your content will impact visitors. An impactful blog with impeccable word power will ensure that the visitors sign up for your blog posts. Blogs creates an impression on the visitor and if your content is helpful, they will share it with others.

b) Cost-effective

Blogging is one of the cost-effective content marketing strategy. Every blog is your asset as it stays as long as your business is active. It is a one-time effort but the benefits are huge. If the article is on a general topic which are evergreen (eg: Benefits of Outsourcing), you will get more benefits as the meaning of these topics are not going to change. On the contrary, if the article is on a specific topic (Tax slab rate for the financial year 2016), the content is relevant to the year 2016 and not beyond that.

c) Branding and Thought Leadership

The quality of content and ideas expressed in your blogs will become the USP (Unique Selling Proposition) for building your brand and promoting you as a ‘Thought Leader’ in your respective field. With a good number of blogs in your website and with the help of social networking sites, you will eventually have a list of followers which is only going to increase over the years. These blogs are the ambassadors of your brand and the thoughts/ideas which you share and preach. All this will help you to attract more customers.

d) Engaging your customers

Your blog is the platform where you meet new visitors who are your potential customers and connect with existing customers also. Regular interaction through blogs helps in building a stronger relationship with the customer. Pain points of your customers/ Requirement of your customer which you have highlighted in your blog invokes the interest in your visitor to know more about it and this will lead to a discussion.

A blog gives you an opportunity to understand your customer requirements better and provide solutions which makes it a win-win situation. In an indirect way, it also helps in translating a visitor into a customer who is in need of a similar product or service. Today’s age is an age of engagement, you have to keep talking to every stakeholder around you in order to improve your services and identify new business opportunities from your existing customers.

e) Improves SEO

Search engines are always on the lookout of fresh content. There is no better way to keep feeding fresh content into the web than a blog. Frequent blogs will provide the required fodder to search engines which will identify your website as a credible one. Including keywords, article topics, businesses, product or service which you want to showcase and get identified by search engines in the blog, will serve the purpose of bringing new visitors to the website.

Blogging is an integral content marketing strategy for each and every business. It is one of the cost-effective marketing tool for your business.

Business Travel Tips!

When you travel the world around you, it changes the world within you. That was one of my quotes a few years ago from my travel blog when I was blogging the World Tour. It holds true to this day, in my opinion.

I have traveled a lot these past 3 months, in particular, and am often asked how I do it. How do I maintain my energy, my focus, my connections, my health. So here are my best travel tips – try them, you’ll like them.

TIP #1 – MAINTAIN REGULAR SLEEP HABITS. This is normal for me, anyway, whether I am travelling or not. But when I am on the road, it is critical for me to get my sleep. I adjust to the time zone I am in and go with it. I ensure the room is dark, cool, quiet and normally, when at conferences, for example, I always room alone. I know that many people find great joy sharing a room when attending events. That doesn’t work for me because I get enough stimulation during the business days and meetings – I don’t need the additional stimulation of someone in my room wanting to de-brief for the next few hours. It’s my down time so that I can get mentally ready for a restful sleep. That also means limited electronics or TV.

TIP #2 – GET REGULAR EXERCISE. These days, that can mean just counting your steps in the airports – they are so HUGE! It takes a lot of time and a lot of steps to get around. I hired a personal trainer this year and, when I am at home, it makes a huge difference. When I am on the road, I stay accountable, get my exercise and post photos for my trainer so I show evidence of my commitment. At a minimum, I do some Yoga moves which helps with stretching after long plane rides. I bring my exercise DVD with me, too – me and Jillian Roberts – look out world!

TIP #3 – I MAKE GOOD FOOD CHOICES. There’s not really any reason to look at a menu when I travel. I know what I regularly eat for breakfast, lunch and supper – now, remember my 80/20 rule. When I am somewhere special (like in Africa – I WILL have the chocolate croissants… just sayin’!) – I will try different foods. But for normal travel – I stick with my regular food choices – and rarely will I have a drink when I am on the road. It ruins my sleep. I know it. So why do it?

TIP #4: I KEEP MY GRATITUDE JOURNAL. Next to my exercise clothes, my Gratitude Journal is the one thing that goes in the suitcase. It IS when I travel, that I realize and recognize what a blessed life I live and I want to keep my attitude of gratitude.

TIP #5: KEEP A SENSE OF HUMOR. Travel these days can be frustrating, challenging and difficult. There are many things beyond my control. It is so important to keep a sense of humor – and I do that by people watching. I love it! Most people have their face glued to their electronic devices – I just sit, with my latte, and watch. It’s great for keeping stress levels low. (good quality chocolate and a Starbucks latte makes me a happy traveler! – find your happy place, too!)

I have travelled a lot and will continue to do so. My travels tips are not rocket science – they are pretty basic and yet they work. Try them – you’ll like them too.

How Killing Your Business Can Make You Successful

When your hosting provider closes the door, and your website is gone forever, you may think the end of the world is there, and you’re done. But really… It isn’t. In fact, I’ll tell you right now, if you’ve been around for more than a fortnight, and you’ve got a following of any kind, they’ll find you again. And when you reboot your blog, you’ll have a bigger, better business than ever before.

Build on Your Brand

The crisp renewal of your thought concept from the last few posts you wrote will revive your real brand… This is the brand you’ve learned to lean on for a while now, and the one you remember as you’re building content again. This renewed sense of direction, empowerment, and THRIVE will lift you above the abyss, and you’ll be better branded than you literally EVER were before. In fact, I’ll guarantee that you’ll increase your market share within the first two months after, without all that excess baggage on the backside of our blogs.

Oh well, move on!

Build a New Brand Identity

Your old blog was probably built on the process of building your brand, meaning every tom, dick, and quandary you suffered through is imprinted on that mouser, and most of them have left their imprint. The stellar YOU that you’ve become since you started blogging, won’t even recognize the old junk, if you’ve been writing new and better material. Don’t lose hope, and don’t grope for access. Just move on. Add more content, build a better brand, and let those awful blog posts subsist back there in blogger la la land while you build some new quality stuff.

Focus on Functional Branding Results

The best part of losing it all is writing it all new, and finding ways to make it better. With all the new information you have, you’ll be up and running in no time at all, with better, higher quality content driving your business model. And that niche you’d just found on your blog… You can create it again. You can create it better. It’s like having the pattern, and knowing what kind of fabric your pattern looks best in for your program. You can do this!

The one Branding Mistake You’ll want to AVOID!

This is important. You’re going to want to miss this party. You’ve already settled on the top concept, so don’t back away and lose it now!

Use the writing style you’re most comfortable with, and run with that voice. You’ll be better off at this point in time if you don’t try to reissue those old blog posts, or all the mishaps you’ve had in the past. If you pickup here and look forward, you’ll be creating a strong, survival capable brand of loyalty with your new audience.

Keep moving forward. Don’t look back.

That’s how killing your business can make you successful – you instantly loose your fear of failure, because you’ve seen it, stared it in the face and beat the game.