If you’re reading this blog, chances are, you’re a new Internet business owner, looking for marketing advice. Or perhaps you’re thinking about joining an MLM program or a cash gifting club and are looking for information on how to market your opportunity. Either way, blogging is one of the one of the best ways for YOU to get going in the online business community.
A blog (short for weblog) is an online journal containing regular entries of commentary, descriptions of events, or other material such as graphics or video. Blogs could be about anything, from strictly personal life observations to pop culture gossip.
So why should an Internet entrepreneur, such as yourself, maintain a blog? It’s quite simple. Blogs are a GREAT way for you to increase traffic to your business web-site while creating a trust relationship with your readers. The ultimate goal of your blog should be to increase visibility of your online business web-site, NOT to sell products or services. If you try to “plug in” a sales pitch in the middle of your blog, at the very least, the readers will be put off and leave and at the worst they will flag your blog as spam or inappropriate content. On the other hand, if you provide quality content, a vast majority of your readers will repay you by checking out your opportunity.
The other major added bonus of posting blogs is that they create what’s called “back-links” to your web-site, which is something that search engine spiders look for when they determine the position of any given web-site in the search rankings. More blogs = higher position in the Google and Yahoo! search engines.
So, how do you write a quality blog? How can you attract prospects to your online business without overtly “selling” them something? No one likes to be sold to, but everyone likes to buy. The key is to write your blog in a way that doesn’t aggressively “sell” , but “helps” the potential customers make their choice in favor of your product/service/opportunity.
For example, let’s say your business is selling electronic cookbooks. You might think that it would be best to write a blog like this:
“Super-Duper-Crazy-Cookbooks.com is EVERYTHING an aspiring chef could only dream of!
For only $9.99 get HUNDREDS of recipies, including rare dishes from Taiwan and Morocco!
Surprise your guests by whipping up our famous chocolate-strawberry souflee!
Create incredibly tasty meals for the whole family in 20 minutes or less!”
You get the idea. There are a couple of major problems with this blog. It sounds a lot like an ad and doesn’t provide any educational content, thus it is likely to be flagged or ignored by a majority of readers. Also, it is an extremely weak piece as far as search engine placement because it doesn’t have any “keywords” in it. Keywords and key phrases are what a person types in when they’re searching for things on Google and Yahoo. In the example with cookbooks, they will look for “the best Indian food cookbook”, “electronic cookbook reviews”, “best Chinese recipies” and other such key phrases.
Think about what it is that you have to offer that is unique and interesting. Perhaps, using the cookbook example, it’s your exotic Ethiopian food recipies. Then, it would be a good idea to target that audience by providing a blog like this:
“Ethiopian Food – Is It The Right Choice For Your Family? Recipies, Cooking Tips etc.
Ethiopian cuisine consists of spicy vegetable and meat dishes, served atop injera, a large sourdough flatbread. Ethiopians eat with their right hands, using pieces of injera to pick up bites of entrées and side dishes. No utensils are used.
Ethiopian cuisine is gaining popularity with families in America: the children are allowed to eat with their hands while getting a highly nutritious meal, filled with lean protein and vitamins.
So, is Ethiopian food the right choice for your family? You decide! Here is an easy-to-prepare recipe of one the most popular Eithiopian dishes, provided by Super-Duper-Crazy-Cookbooks.com:
The recipe is here.”
A couple of notes about this blog: it provides something of value for free which is going to be appreciated by many people; it also contains many search engine key phrases such as “Ethiopian dish”, “Ethiopian Cusine” etc., which vastly increase the chances of this blog being found on the Internet.
Once your first entry is written, create an account with as many of the major blog sites as you can. It’s a very good idea to post your blog on at least 6-7 blog sites (you may wish to use a blog disseminator). If you haven’t yet joined an online business opportunity, make sure you ask your team leaders for help with blogs. For example, I provide a list of the best blog and article websites to my team along with detailed tips on how to post the blogs without any problems. Remember that the more blogs you write, the more people will go to your website. I would recommend writing a blog every other day for the first month after your start/join an opportunity.
I hope this was helpful to you! I wish you best of luck in your blogging endeavors.