5 Reasons Why Blogging Is the Backbone of Today’s Business

We all, more or less agree to the old adage “Change is the only constant.” Yet, in this dynamic world of web, we have come to witness that each day. With changing technology and resources, content on the web has also become dynamic and variant. As a user, it is difficult to stay loyal to a particular website unless it is a popular one.

Given this, every company (big or small), entrepreneurs, solopreneurs and the like, all understand that having a website is just not enough. With more than a billion websites on the worldwide web, a website cannot bring visitors by itself. And unless you have visitors on your website, you might not be able to showcase the services that you offer. Often, prospective customers are gained when they embark upon services which they find are useful for them. Unless your website is frequently updated and active, visitors or perhaps prospective customers would not find their way to your website.

Evolution in showcasing the website and to bring it to the fore led to the creation of blogs within the website. Blogging is one of the effective options available to keep the website active. Customer behavior has been changing and research shows that majority of the buyers are visiting blogs/forums before buying a product or availing a service.

What is Blogging?

Blogging means publishing articles, which are relevant to the services you provide or the products you sell, on your website on a frequent basis. The articles, as mentioned, should focus on the business offerings, industry in which the business operates and updates related to the industry or company. A blog is a medium for sharing of knowledge/best practices, “How to” related to products/services and so on.

The number of blogs per month and the frequency with which they have to be published differ based on the business model (B2B or B2C) of the company. The business strategy of the company should also be considered while deciding the same.

Post publication of the article, it is important to promote the article with your peers, followers, business partners, like-minded groups etc. so that the readers get the value from your article. A blog is a two-way communication; it encourages interaction via comments and feedback.

There are many reasons why blogging is important for any business. However the five reasons listed below are the most important ones:

a) Improve visibility

Invite visitors to your website By writing relevant content for your target audience, you can attract visitors to your website. Marketing of the article in various social networking sites (Facebook, Twitter and LinkedIn), social book marking sites (Reditt, StumbleUpon and Digg) and forums in which your business is active is key to ensure visibility of the blog. Content is King and this applies to a blog as well. The quality of your content will impact visitors. An impactful blog with impeccable word power will ensure that the visitors sign up for your blog posts. Blogs creates an impression on the visitor and if your content is helpful, they will share it with others.

b) Cost-effective

Blogging is one of the cost-effective content marketing strategy. Every blog is your asset as it stays as long as your business is active. It is a one-time effort but the benefits are huge. If the article is on a general topic which are evergreen (eg: Benefits of Outsourcing), you will get more benefits as the meaning of these topics are not going to change. On the contrary, if the article is on a specific topic (Tax slab rate for the financial year 2016), the content is relevant to the year 2016 and not beyond that.

c) Branding and Thought Leadership

The quality of content and ideas expressed in your blogs will become the USP (Unique Selling Proposition) for building your brand and promoting you as a ‘Thought Leader’ in your respective field. With a good number of blogs in your website and with the help of social networking sites, you will eventually have a list of followers which is only going to increase over the years. These blogs are the ambassadors of your brand and the thoughts/ideas which you share and preach. All this will help you to attract more customers.

d) Engaging your customers

Your blog is the platform where you meet new visitors who are your potential customers and connect with existing customers also. Regular interaction through blogs helps in building a stronger relationship with the customer. Pain points of your customers/ Requirement of your customer which you have highlighted in your blog invokes the interest in your visitor to know more about it and this will lead to a discussion.

A blog gives you an opportunity to understand your customer requirements better and provide solutions which makes it a win-win situation. In an indirect way, it also helps in translating a visitor into a customer who is in need of a similar product or service. Today’s age is an age of engagement, you have to keep talking to every stakeholder around you in order to improve your services and identify new business opportunities from your existing customers.

e) Improves SEO

Search engines are always on the lookout of fresh content. There is no better way to keep feeding fresh content into the web than a blog. Frequent blogs will provide the required fodder to search engines which will identify your website as a credible one. Including keywords, article topics, businesses, product or service which you want to showcase and get identified by search engines in the blog, will serve the purpose of bringing new visitors to the website.

Blogging is an integral content marketing strategy for each and every business. It is one of the cost-effective marketing tool for your business.

6 Benefits Of Blogging On Your Website

Do you need to have a blog on your site? This is a very common question. Usually, this question is on the minds of small business owners who are too busy to create content for their websites.

Some business owners have no idea whether a blog can help their business. In this article, we are going to discuss some prominent benefits of blogging on your business site. let’s get to the point.

1. Boosts your Search Engine Traffic

As far as ranking on a search engine is concerned, the blog is one of the best methods to rank higher than your competitors. The content pieces on your blog are like fishing hooks. If you have more hooks, you may get more fish.

As you add a lot of content on your blog, your web pages get indexed in the search engines, which improves your visibility in the search results pages. As a result, you get tons of organic traffic.

2. Boosts your Brand

Website content, if written carefully, can do a lot of good things for your business. With blogging, you can discuss a lot of issues that your prospects may have. Aside from this, blogging gives you a chance to share news about your precuts or services with the whole world. This way you can build trust and increase your sales.

3. Helps you Benefit from your Social Media Pages

Without quality content, you can’t get the most out of your social media presence. You can share others content on your social media pages, but you also need to direct those customers to your product pages.

By sharing the news about your products on social media platforms, you can get a lot of traffic to your business website.

4. Develops your Authority in the Niche

With a blog, you can establish yourself as an expert in your industry. The blog is a platform that allows you to share industry-related news with your readers. As you develop your authority in the industry, you can get more and more customers. And with more customers, you can raise your conversion rates.

5. Boosts your Conversion Rates

Your active blog is like a signal that tells your readers/buyers that you are still in business. So, make sure you update your blog on a regular basis. If you can’t update it, you better don’t have one.

With a blog that offers quality content, you can develop brand loyalty, which can boost your conversion rate.

6. Helps You get more Inbound Links

SEO has a lot of pillars, and inbound links are one of them. With a good blog, attracting authoritative links on your site is a hard nut to crack.

Blogging, a Completely Free Internet Marketing Technique

An addicting trend.

It’s been years since running a blog has been used. Yet it’s just lately that it has been regarded as 1 of the addicting fads. Various teens have resorted to blogging as an outlet for their feelings, a small online nook exactly where they can blurt out anything simply bugs them or what ever causes them feel excited. Experienced marketers have found out that blogging is one of the greatest Online marketing strategies that will not cost you a cent.

What precisely is blogging?

Blog is the broadly used term that relates to web log. Essentially, a blog is an on-line diary. A blog could be build to no cost at all, and can certainly be used for simply for the fun of it or for business factors.

Methods to increase your world-wide-web advertising with all the help of a blog.

Blogging for your Online business is one guaranteed method to raise the presence of your products and services. Here are an a few methods to enhance your advertising on the internet with the help of a blog:

1. Make your customers abreast on your web site’s modifications. Your fresh products and affiliate websites may also be released throughout your blog.

2. Maintain track of your business goals and programs with the aid of open writing. Your blog content can easily be quickly kept throughout archives. What precisely could be greater than searchable info that can be very easily utilized by any person looking the internet, right?

3. Air your views, guidance or reviews on particular services or products that are associated with your business. Publishing is a quite simple procedure with blogging.

4. Incorporate web links that will bring back links and consequently strengthen your rating on search engines. This could be considerably better carried out throughout placing nicely written articles in your site. Affiliate links may possibly also be built-in your blog to generate even more extra cash flow.

5. Secure response by using the capability of blogs to retrieve feedback from your blog visitors. You can boost your products and services throughout with the opinions from your readers.

6. Hook up conveniently with additional bloggers. Once other bloggers see that you have some thing great in your blog, they will likely place you in their favorite lists that will instantly link you to their blogs.

How do you set up a blog?

Right here are a few of the choices you can utilize to make use of this great way to advertise your Online business. Possibly you load a blogging software program or let a blogging hosting service do it for you. Host services including LiveJournal, Blogger.com and WordPress.com are well-known in this discipline. Those hosts will offer you with convenient guidelines on how you can put up your blog.