5 Tips To Get Your Blog Read

You put a lot of time into writing your blog posts – heck, you spend a lot of time just figuring out what to write about – so you want to make sure your blog gets opened and read. Here are 5 tips to make sure your audience will want to read yours.

#1. Ignite the Spark.

It can take time to come up with a relevant topic (and “relevance” is key) so do your homework. Research what your audience wants to read about then make it interesting.

It can help to subscribe to similar blogs and create a “sample” file where you search for topic inspirations. That doesn’t mean copying what they write (not cool)… but instead look for the spark that triggers an idea you can work with, especially one that you can create a unique twist to the subject matter or tie it in with something going on within your industry, your community, or perhaps a global trend.

#2. Do Not Sell!

Your blog is a place to give new insights. Share ideas. Inspire others. Educate. It is not a place to sell – that is the purpose of an advertorial.

There is nothing worse than reading a great article that has given you a plethora of new insights, only to discover half way through that the author has duped you and turned the content into a blatant advertisement. You no longer trust anything you just read and will probably never read anything from this author again.

#3. Write Well.

Yes, proof reading and editing are important. Read your article out loud – backwards, even – to ensure there are no mistakes, or least minimal typos.

• Bold your subheadings.

• Use bulleted points.

• Write short paragraphs.

• Keep sentences short.

• Include keywords so your blog will be found online.

And be creative! Paint a picture for your reader by using specific words to describe settings and characters. Instead of saying, “the building was very tall,” tell the reader exactly how tall: “The building was ten stories high.”

Eliminate weedy words, which waste space, such as just, very, really, some, certainly, etc.

#4. Give Your Article a Great Title!

Just imagine you’ve picked up your favourite magazine. The first thing you do is open it up to the index page and scan the titles. The title that jumps out at you first, is the article you’ll read first – it has impact.

Make sure the title of your blog post jumps off the page – or off the screen – so it gets read first!

#5. You Don’t Have To Be a Writer.

This may sound odd, but if you can talk you can write. Remember, you’re sharing a story. But you may not have time in your schedule to write – so hire a ghostwriter! A good ghostwriter will write in your voice so it sounds like you’ve written it, it will say you’ve written in, and you will be gain expert status to help your business.

The key with writing articles is be known for your expertise… to be remembered when your prospect is finally ready to buy your product or service… and to help drive traffic to your Web site – so keep your blog active.

Business Travel Tips!

When you travel the world around you, it changes the world within you. That was one of my quotes a few years ago from my travel blog when I was blogging the World Tour. It holds true to this day, in my opinion.

I have traveled a lot these past 3 months, in particular, and am often asked how I do it. How do I maintain my energy, my focus, my connections, my health. So here are my best travel tips – try them, you’ll like them.

TIP #1 – MAINTAIN REGULAR SLEEP HABITS. This is normal for me, anyway, whether I am travelling or not. But when I am on the road, it is critical for me to get my sleep. I adjust to the time zone I am in and go with it. I ensure the room is dark, cool, quiet and normally, when at conferences, for example, I always room alone. I know that many people find great joy sharing a room when attending events. That doesn’t work for me because I get enough stimulation during the business days and meetings – I don’t need the additional stimulation of someone in my room wanting to de-brief for the next few hours. It’s my down time so that I can get mentally ready for a restful sleep. That also means limited electronics or TV.

TIP #2 – GET REGULAR EXERCISE. These days, that can mean just counting your steps in the airports – they are so HUGE! It takes a lot of time and a lot of steps to get around. I hired a personal trainer this year and, when I am at home, it makes a huge difference. When I am on the road, I stay accountable, get my exercise and post photos for my trainer so I show evidence of my commitment. At a minimum, I do some Yoga moves which helps with stretching after long plane rides. I bring my exercise DVD with me, too – me and Jillian Roberts – look out world!

TIP #3 – I MAKE GOOD FOOD CHOICES. There’s not really any reason to look at a menu when I travel. I know what I regularly eat for breakfast, lunch and supper – now, remember my 80/20 rule. When I am somewhere special (like in Africa – I WILL have the chocolate croissants… just sayin’!) – I will try different foods. But for normal travel – I stick with my regular food choices – and rarely will I have a drink when I am on the road. It ruins my sleep. I know it. So why do it?

TIP #4: I KEEP MY GRATITUDE JOURNAL. Next to my exercise clothes, my Gratitude Journal is the one thing that goes in the suitcase. It IS when I travel, that I realize and recognize what a blessed life I live and I want to keep my attitude of gratitude.

TIP #5: KEEP A SENSE OF HUMOR. Travel these days can be frustrating, challenging and difficult. There are many things beyond my control. It is so important to keep a sense of humor – and I do that by people watching. I love it! Most people have their face glued to their electronic devices – I just sit, with my latte, and watch. It’s great for keeping stress levels low. (good quality chocolate and a Starbucks latte makes me a happy traveler! – find your happy place, too!)

I have travelled a lot and will continue to do so. My travels tips are not rocket science – they are pretty basic and yet they work. Try them – you’ll like them too.

How Killing Your Business Can Make You Successful

When your hosting provider closes the door, and your website is gone forever, you may think the end of the world is there, and you’re done. But really… It isn’t. In fact, I’ll tell you right now, if you’ve been around for more than a fortnight, and you’ve got a following of any kind, they’ll find you again. And when you reboot your blog, you’ll have a bigger, better business than ever before.

Build on Your Brand

The crisp renewal of your thought concept from the last few posts you wrote will revive your real brand… This is the brand you’ve learned to lean on for a while now, and the one you remember as you’re building content again. This renewed sense of direction, empowerment, and THRIVE will lift you above the abyss, and you’ll be better branded than you literally EVER were before. In fact, I’ll guarantee that you’ll increase your market share within the first two months after, without all that excess baggage on the backside of our blogs.

Oh well, move on!

Build a New Brand Identity

Your old blog was probably built on the process of building your brand, meaning every tom, dick, and quandary you suffered through is imprinted on that mouser, and most of them have left their imprint. The stellar YOU that you’ve become since you started blogging, won’t even recognize the old junk, if you’ve been writing new and better material. Don’t lose hope, and don’t grope for access. Just move on. Add more content, build a better brand, and let those awful blog posts subsist back there in blogger la la land while you build some new quality stuff.

Focus on Functional Branding Results

The best part of losing it all is writing it all new, and finding ways to make it better. With all the new information you have, you’ll be up and running in no time at all, with better, higher quality content driving your business model. And that niche you’d just found on your blog… You can create it again. You can create it better. It’s like having the pattern, and knowing what kind of fabric your pattern looks best in for your program. You can do this!

The one Branding Mistake You’ll want to AVOID!

This is important. You’re going to want to miss this party. You’ve already settled on the top concept, so don’t back away and lose it now!

Use the writing style you’re most comfortable with, and run with that voice. You’ll be better off at this point in time if you don’t try to reissue those old blog posts, or all the mishaps you’ve had in the past. If you pickup here and look forward, you’ll be creating a strong, survival capable brand of loyalty with your new audience.

Keep moving forward. Don’t look back.

That’s how killing your business can make you successful – you instantly loose your fear of failure, because you’ve seen it, stared it in the face and beat the game.